New Hampshire Family Voice Campaign
A statewide project dedicated to cultivating and expanding the critical role family voice plays in shaping services and systems throughout New Hampshire.
Partner
New Hampshire Children’s Trust together with the Parent Information Center of NH and New Hampshire Family Voices
Capabilities
Creative, Digital, Social & Partner Strategy • Branding & Identity • Graphic Design • Illustration • Writing • Planning & Production • Videography • Editing • Animation
Introduction
As children grow, the questions families ask and the information they share often make the difference in understanding a diagnosis, building an effective treatment plan, and informing the services they use every day.
Yet families still struggle to speak up and be heard by organizations because of stigmatization, bad past experiences, lack of confidence or knowledge, overwhelming life circumstances, confusing organizations structures, red tape … the list goes on. Organizations that serve families often lack the support and communication channels to shift public awareness.
The kick-off
Through listening sessions with partnering organizations, we gained insight concerning core messages, key topics, important community partners, struggles unique to each organization, functionality of communication channels, and so much more.
With all of the moving parts and with several partnering organizations, it was imperative to make sure we were all on the same page. We launched the project by presenting the marketing strategy to the partner organizations, outlining key steps, tactics and thinking around the campaign and beyond. We also created a roll-out plan connected to the marketing strategy, making sure to leave room for the campaign to grow into the future.
Our Approach
A robust branded toolkit
Upon evaluation of the information collected, and with budget efficiency in mind, we created a robust campaign branding document to share with all partners involved. This document included a typical graphic identity system and assets, key messaging, and templates for partners to use in their own communications. A toolkit was created for each partner to utilize to connect to and extent their own circle of influence.
Documentary-style videos
The campaign was split into three segments, launched with a one minute video with influential community members, each covering a different topic and perspective.
Social media planning & assets
Each segment included social media posts with varying messages to share information, inspire, connect resources, and tell stories.
Graphic assets to display partner support
Digital banners, social media frames, logo variations and graphic assets were distributed to partner organizations so they could display their commitment to family voice. Print materials templates were created so organizations could create their own one-sheets for providers as well as clients to continuously open up the dialogue.
